graspANALYTICS
Analytics Built for TMC and Agency Decision-Making.
graspANALYTICS gives TMCs and travel agencies clear, actionable insights across clients, programs, and operations, helping teams move beyond static reports to smarter, data-driven decisions.
What is graspANALYTICS?
A Smarter Approach to Travel Analytics
graspANALYTICS transforms clean travel data into interactive dashboards and insights designed for agency workflows. It helps teams analyze performance, uncover trends, and support more strategic client conversations.
More Strategic Client Conversations
Move beyond static reports and surface insights that support proactive, consultative discussions. graspANALYTICS helps agencies highlight trends, missed savings, and performance opportunities in real time—turning business reviews into strategic working sessions.
Interactive Business Reviews
Explore data live during client meetings by filtering, sorting, and adjusting views on the fly. This flexibility allows agencies to respond to questions in the moment and steer conversations toward optimization and value creation.
Differentiated RFP Responses
Showcase analytical maturity with dynamic, client-ready dashboards that demonstrate insight—not just data. graspANALYTICS helps agencies stand out by clearly illustrating how they identify savings, manage performance, and drive results.
Stronger Client Trust and Retention
Deliver transparency and clarity through consistent, intuitive analytics that clients can understand and trust. Clear insights reinforce the agency’s role as a strategic advisor, not just a reporting provider.
Identifying New Revenue Opportunities
Spot inefficiencies, underutilized programs, and growth opportunities across client portfolios. graspANALYTICS helps agencies uncover additional ways to deliver value—supporting both client success and agency growth.
Scalable Analytics at Speed
Handle large volumes of data with fast performance that supports live exploration and presentation. Agencies can scale analytics delivery across clients without sacrificing responsiveness or usability.
Duluth Travel uses graspANALYTICS to elevate client value and drive growth. Learn more about why they call graspANALYTICS, “Data on Steroids”.
Move Beyond Reporting
With graspANALYTICS, agencies gain the clarity needed to act faster, support clients more effectively, and scale insight delivery with confidence.
Analytics That Connect Across Your Operations
As part of the Grasp platform, graspANALYTICS connects seamlessly with graspDATA, providing a more complete view of your business’ performance
What Can graspANALYTICS Do?
Spend Summary
Get a clear, consolidated view of travel spend across clients, programs, and suppliers. graspANALYTICS helps agencies quickly understand where spend is going, identify trends, and support informed conversations around cost control and optimization.
Advanced Purchase Predictive Analysis
Analyze booking behavior to understand how advance purchase patterns impact pricing and program performance. These insights help agencies identify opportunities to influence traveler behavior, reduce costs, and improve policy effectiveness.
What-If Analysis
Model potential outcomes by adjusting key variables such as booking behavior, supplier usage, or policy parameters. graspANALYTICS allows agencies to explore scenarios and support strategic, data-backed recommendations before changes are implemented.
Sustainability
Track travel-related emissions and sustainability metrics in a clear, accessible way. graspANALYTICS enables agencies to support client sustainability goals by providing visibility into environmental impact and helping identify opportunities for improvement.
Built on Trusted Data. Designed for Strategic Decisions.
graspANALYTICS is an advanced visualization solution powered by the graspDATA platform, delivering clean, normalized, and complete travel data through the familiar, fluid experience of Microsoft Power BI. By analyzing data across multiple sources, including multiple back-office systems, it enables agencies to provide clients with a unified, strategic view of their travel programs. From forecasting spend trends and identifying savings opportunities to vendor analysis, CO₂ emissions reporting for ESG initiatives, traveler wellbeing insights, and what-if scenario modeling, graspANALYTICS equips agencies to support smarter, data-driven decisions that move programs forward.