Case Study
How Duluth Travel Uses graspANALYTICS to Elevate Client Value and Drive Growth
Background
Duluth Travel, a well-established travel management company (TMC), prides itself on delivering exceptional service and strategic value to its corporate clients. As the company continued to grow, leadership recognized the need for a more powerful analytics platform—one that would do more than generate static reports. They sought a solution that could help them uncover actionable insights, fuel data-driven client conversations, and support smarter, faster decision-making.
That search led them to graspANALYTICS.
Duluth Travel
Duluth, GA
graspANALYTICS
graspANALYTICS
The Challenge: Complex Travel Data
Before adopting graspANALYTICS, Duluth Travel encountered several challenges common to TMCs working with complex travel data:
Limited strategic value from static reports: Existing tools focused on raw data rather than actionable intelligence, limiting the depth of insight Duluth could offer its clients.
Inefficient client engagements: Without a responsive, interactive platform, business reviews and client conversations were harder to steer toward program optimization or cost-saving opportunities.
RFP competitiveness: To differentiate in a crowded marketplace, Duluth needed a more compelling way to showcase their analytical capabilities and consultative approach.
The goal for Duluth was to go “beyond data and reporting”—they wanted a tool that would enable proactive conversations around revenue opportunities and program performance.
The Solution
Duluth implemented graspANALYTICS, Grasp Technologies’ dynamic Power BI platform built for travel professionals. From the start, the team at Duluth was impressed by the platform’s speed, flexibility, and ease of use—especially in comparison to traditional BI tools they had used in the past.
Key features that made a difference included:
Custom client dashboards: The ability to control what each client sees while protecting internal data makes it easier to tailor insights for every conversation.
Timely data exploration: During business reviews, Duluth can now manipulate reports on the fly—filtering, sorting, and rearranging data columns with ease.
Intuitive user experience: The interface made adoption easy, particularly for users already familiar with BI tools.
Performance at scale: graspANALYTICS handles large volumes of data with impressive speed, allowing for fluid transitions between data points during live meetings and presentations.
Since rolling out graspANALYTICS, Duluth Travel has seen measurable improvements across multiple areas:
Enhanced client conversations: Business reviews are now more engaging and insightful. Duluth can quickly highlight areas of missed savings—such as unused preferred hotel rates or underperforming airline contracts—and suggest actionable improvements.
Greater client retention and trust: Clients value the visibility and transparency the platform provides, helping reinforce Duluth's role as a trusted advisor.
Stronger RFP responses: While still early in their adoption journey, Duluth has already used graspANALYTICS in multiple RFPs with very positive feedback from prospects.
New revenue opportunities: The platform’s ability to spotlight inefficiencies and opportunities has helped the team identify additional value for existing clients.
One Duluth leader described it as “data on steroids”—a tool that not only empowers internal teams but also drives meaningful conversations with client decision-makers, especially those on the financial side.
The Results
Get the full story with stats, insights, and lessons learned
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How Duluth Travel Transformed Client Conversations with graspANALYTICS
Duluth Travel needed more than just reporting—they needed actionable insight and they found it in graspANALYTICS.
Watch our exclusive conversation with Duluth Travel as they share how their adoption of graspANALYTICS revolutionized their approach to client reporting, business reviews, and RFP responses.
