Poor and inconsistent hotel information has been an industry problem for many years. Information for a single hotel property can be input in various ways across different systems – even though it is the same physical location. Without cleaning and normalizing this data, it is nearly impossible to accurately analyze and report on bookings at individual hotel properties.

graspDATA’s hotel data normalization is the leading data normalization software in T&E with a less than .04% error rate in hotel normalization/matching. All various address aliases for a hotel property will be collapsed into a single master hotel property. graspDATA’s hotel data normalization provides the highest quality data for clients to manage their vendors, see true spend and the power to make better decisions.