Case Study
CTM Empowers Data-Driven Travel Management with Grasp Technologies
Background
Celebrating its 35th anniversary, CTM is a family-founded and operated travel management company built on the dual values of exceptional customer service and technological efficiency. Started by a visionary couple blending sales passion and early travel automation expertise, CTM is now led by their children, continuing their legacy of trusted, personalized service backed by modern tools.
“Our clients know us personally. They have our cell numbers, and we stand behind the service we provide. At the same time, we offer the technology of the megas, which allows us to run efficient, high-performing travel programs.”
CTM
Charlotte, NC
graspDATA
The Challenge
CTM identified three core challenges in delivering high-value service to its corporate travel clients. First, clients needed instant, self-service access to travel program data. Relying on emailed reports or complex spreadsheets created delays and frustration, especially when real-time decisions were needed. Second, demonstrating the return on investment of travel programs to leadership was difficult without intuitive KPI tracking and clear savings metrics. Travel managers and CFOs required a better way to validate their programs’ strategic impact. Third, for CTM’s largest accounts, the manual process of issuing virtual cards and reconciling payments placed a heavy operational burden on internal teams.
The Solution
To solve these issues, CTM implemented Grasp Technologies’ integrated suite of travel data and payment solutions. graspDATA enabled centralized, normalized data collection across travel sources, creating a reliable foundation for both reporting and payments. graspANALYTICS provided visually rich dashboards that surfaced KPIs, spend trends, traveler behavior, CO2 emissions, and well-being data—empowering users to analyze their travel programs without needing a data background. graspPAY streamlined virtual card issuance and reconciliation, making supplier payments faster and reducing back-office workload. The rollout to CTM’s top accounts was fast and frictionless, with clients able to log in and start gaining insights within minutes.
According to a CTM stakeholder, “The new dashboard is incredibly intuitive. We can quickly understand travel trends and share meaningful insights across departments without needing a data background.”
Implementation
CTM introduced graspANALYTICS and graspDATA to key accounts with a personalized onboarding experience that required minimal internal resources. The Operations Manager, Manager of Client Services, Travel Managers, CFOs, and Controllers were involved, while the admin team simply granted login access to clients. There were no formal training sessions—clients became operational immediately. The dashboards’ ease of use eliminated the need for guides or PDFs. Clients could instantly access data on agent vs. online spend, cabin class breakdowns, well-being metrics, CO2 reporting, and customizable “what-if” scenarios to uncover savings opportunities through advance purchase behaviors.
CTM also expanded stakeholder engagement by using graspANALYTICS to share well-being and duty-of-care insights with HR departments, strengthening relationships beyond traditional travel management. One client remarked, “What I love most is the ability to identify traveler behavior or supplier spend instantly. The dashboard puts us in control.”
The Results
The results were transformative. Clients gained real-time visibility into their travel programs, empowering them to make strategic decisions without relying on data experts. CFOs and Controllers could instantly track KPIs and use scenario modeling to demonstrate cost-saving opportunities to leadership. One client shared, “Being able to track KPIs at a glance has transformed the way we measure program performance. CTM's Grasp Analytics is a game-changer for demonstrating ROI to our leadership team.”
Operational efficiency also improved significantly. CTM’s largest graspPAY client now requires only one dedicated agent, highlighting the platform’s automation and scalability for high-volume accounts. Internally, CTM’s teams also benefited from TMC-specific dashboards, such as hotel commission and attachment rate reports, which helped fine-tune supplier strategy and profitability.
Client feedback has been unanimously positive. CTM reports consistent satisfaction with the dashboards’ usability, speed to insights, and relevance to day-to-day decision-making. As one client put it, “CTM’s Grasp Analytics has saved us time and added tremendous value to our travel operations. We love accessing our travel information in just a few clicks.”
What can graspDATA do?
Learn more about graspDATA
Unlock the full potential of your travel program with graspDATA.
graspDATA centralizes and normalizes your travel data across sources, giving you a clean, reliable foundation for reporting, analytics, and payments. Gain real-time visibility, reduce manual work, and power smarter decisions with confidence.
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